In previous posts, I've talked frequently about products that college students feel as if they must have to be "cool." Another category of products that many college students think of as essential is fashionable clothes that help them to fit in with their group of friends. Although it is usually not as obvious, men, as well as women, think of clothing as an important part of who they are and how they fit in with their group of friends. If a male student hangs out with a group of people that all wear jeans and t-shirts every day, he will be likely to wear similar clothing. Men also tend to spend a large part of their budget for clothing on articles of clothing related to sports that they are involved in, such as ski jackets and hunting boots, as opposed to everyday clothes.
Thus, we can see that male students often care about their clothing just as much as female students, they just show it in very different ways. This focus on clothing is often a large part of the budget of college students, whether they are male or female. I have known several students that have gotten jobs or increased the number of hours that they work specifically in order to buy more clothes, even if they are aware that this increased amount of work will be likely to decrease their GPA. Focusing on having the "cool" clothing to this extreme extent does not seem to make sense, but it is perfectly logical to the college student that puts fitting in with their social group ahead of almost everything else in their lives.
Image credit: http://www.thegospelcenter.org/?page_id=80
No comments:
Post a Comment